Venue:Stockholm School of Economics
This paper aims to discuss the so-called ‘big data’ and ‘big data analysis’ from Gabriel Tarde’s monadology approach. Today big data and dataism can be considered as the emerging and renewed totalitarian ideology. Within cultural, economic and political production lines, data is becoming an active labor of hegemonic power. On the other hand, administrates of corporate culture, such as Douglas Merill, Google’s former chief information officer and the founder of ZestFinance—a startup that leverages big data to provide credit scoring information note that they just don’t know how to use it yet. The problem seems to be located not only on innovating ways of mining exhaustive loads of data but also on making data ‘fertile’ for the sake of control through empirical and structural analysis. Therefore the paper questions whether it would be possible to consider data and data analysis from a minor post-feminist perspective. Considering data and data analysis as tools of critical sustainability, ‘ecomediatic data’ poses these questions: Is it possible to rethink data and data analysis from a transhuman perspective? What is the nature of ‘infertile’ data that are excluded and expired within the dominant reasoning processing? If data and data analysis are becoming the ideological and hegemonic power of neocolonialist political economy, what kind of experimental audio-visual artworks offer new perspectives to pitch ecomediatic data? The paper will focus on and work with those soundscapes and sounds that are captured, transformed, recycled and generated by three new media artists, Katja, Eser Karaca and Nicolas Maigret.